1 00:00:00,000 --> 00:00:02,502 I think it's obvious that everything is changing right now. 2 00:00:02,502 --> 00:00:03,795 Business. The internet. 3 00:00:03,795 --> 00:00:06,006 Social media. Coding. Art. 4 00:00:06,006 --> 00:00:09,009 It feels like what worked just last year 5 00:00:09,300 --> 00:00:10,510 doesn't work anymore. 6 00:00:10,510 --> 00:00:13,388 And since we're here to talk about the one person business 7 00:00:13,388 --> 00:00:15,140 or just online business as a whole 8 00:00:15,140 --> 00:00:16,558 because it applies to everything. 9 00:00:16,558 --> 00:00:19,978 I'm not here to give you just some recycled advice, right? 10 00:00:19,978 --> 00:00:21,104 It's 2026. 11 00:00:21,104 --> 00:00:22,313 We're going into 2026. 12 00:00:22,313 --> 00:00:23,481 Everyone's creating the 13 00:00:23,481 --> 00:00:25,650 the best business model to start in 2026. 14 00:00:25,650 --> 00:00:28,653 Videos I am to for the views, but with most of those videos 15 00:00:28,653 --> 00:00:31,740 they're just saying the same thing they did in 2025. 16 00:00:31,740 --> 00:00:32,907 And that was okay 17 00:00:32,907 --> 00:00:34,784 when they were saying it last year and the year before 18 00:00:34,784 --> 00:00:36,286 because not much changed. 19 00:00:36,286 --> 00:00:38,496 So I'm not going to tell you to start an agency. 20 00:00:38,496 --> 00:00:40,165 I'm not going to tell you to start freelancing. 21 00:00:40,165 --> 00:00:42,959 I'm not going to tell you to even build an info product. 22 00:00:42,959 --> 00:00:43,835 I'm not even going to tell you 23 00:00:43,835 --> 00:00:46,296 to start coaching or consulting or whatever 24 00:00:46,296 --> 00:00:48,423 the popular business model was like 25 00:00:48,423 --> 00:00:49,966 starting a community or anything. 26 00:00:49,966 --> 00:00:51,259 And I've already talked about 27 00:00:51,259 --> 00:00:52,719 those plenty of times in the past. 28 00:00:52,719 --> 00:00:53,053 Just go 29 00:00:53,053 --> 00:00:53,803 look at the one person 30 00:00:53,803 --> 00:00:55,388 business playlist on my channel, 31 00:00:55,388 --> 00:00:58,266 but instead I want to show you the business model 32 00:00:58,266 --> 00:01:01,561 that I think makes sense right now for the next 33 00:01:01,561 --> 00:01:03,313 2 to 3 years, maybe. 34 00:01:03,313 --> 00:01:04,105 And the reason I'm 35 00:01:04,105 --> 00:01:07,525 making this video is because I keep seeing online 36 00:01:07,942 --> 00:01:10,028 because they're trying to get views to 37 00:01:10,028 --> 00:01:12,906 that value based content is dead, 38 00:01:12,906 --> 00:01:17,035 or info products are dead or coaching is dead. 39 00:01:17,035 --> 00:01:18,161 And what that's doing is 40 00:01:18,161 --> 00:01:19,913 it's making people feel like 41 00:01:19,913 --> 00:01:22,123 they just shouldn't start as a creator. 42 00:01:22,123 --> 00:01:24,626 They should just give up and not even try 43 00:01:24,626 --> 00:01:25,877 because they don't know what to do. 44 00:01:25,877 --> 00:01:28,296 But that's just kind of how things go 45 00:01:28,296 --> 00:01:30,673 when a new paradigm starts to emerge, 46 00:01:30,673 --> 00:01:33,593 because it's not like that paradigm is figured out yet. 47 00:01:33,593 --> 00:01:36,763 It's it's not clear that nobody can just tell you what to do. 48 00:01:36,971 --> 00:01:39,224 You kind of have to try new things and experiment 49 00:01:39,224 --> 00:01:41,518 until you create the new thing. 50 00:01:41,518 --> 00:01:42,227 So let's talk 51 00:01:42,227 --> 00:01:44,562 about how the one person business is changing, 52 00:01:44,562 --> 00:01:47,190 and then let's talk about the future of education 53 00:01:47,190 --> 00:01:49,275 and specifically education products, 54 00:01:49,275 --> 00:01:51,945 and then how you can actually take advantage of this. 55 00:01:51,945 --> 00:01:54,614 Like what you can literally start doing and learning today. 56 00:01:54,614 --> 00:01:55,865 So part one, 57 00:01:55,865 --> 00:01:58,243 the one person business model is evolving 58 00:01:58,243 --> 00:02:01,746 because for the past few decades, info products and coaching 59 00:02:01,746 --> 00:02:03,873 just reigned supreme. That's what you did. 60 00:02:03,873 --> 00:02:05,125 If you wanted to be a creator 61 00:02:05,125 --> 00:02:08,461 and you didn't want to rely on sponsorships and ad revenue, 62 00:02:08,670 --> 00:02:11,464 you would build an info product or you would do coaching. 63 00:02:11,464 --> 00:02:14,592 And I think those were great things because with the internet 64 00:02:14,801 --> 00:02:19,055 as one person, those were kind of your only options. 65 00:02:19,055 --> 00:02:23,268 That's how as one singular person, that is the caveat here. 66 00:02:23,268 --> 00:02:25,019 One singular person, not a team. 67 00:02:25,019 --> 00:02:29,107 You could start an entire business online. 68 00:02:29,774 --> 00:02:31,401 That's crazy. That's insane. 69 00:02:31,401 --> 00:02:35,738 One single person could be their own marketing, content, 70 00:02:35,738 --> 00:02:39,492 sales, product, and even, I guess, HR department. 71 00:02:39,492 --> 00:02:41,286 You write content to get traffic 72 00:02:41,286 --> 00:02:43,872 without needing a physical business in the right location. 73 00:02:43,872 --> 00:02:44,664 You do something 74 00:02:44,664 --> 00:02:46,124 interesting with your life 75 00:02:46,124 --> 00:02:47,834 or learn one of your passions enough 76 00:02:47,834 --> 00:02:50,086 until you become somewhat of an expert, 77 00:02:50,086 --> 00:02:52,463 and then you share that thing with others 78 00:02:52,463 --> 00:02:54,674 in an educational or entertaining way. 79 00:02:54,674 --> 00:02:56,050 Your brand is you. 80 00:02:56,050 --> 00:02:58,636 Your content or little pieces of your mind 81 00:02:58,636 --> 00:03:00,513 and your products are processes 82 00:03:00,513 --> 00:03:02,307 that solve the problem in your life 83 00:03:02,307 --> 00:03:03,558 and led to something better. 84 00:03:03,558 --> 00:03:05,435 Many people overcomplicate that. 85 00:03:05,435 --> 00:03:07,562 One example that I would always give 86 00:03:07,562 --> 00:03:11,107 is if you love productivity, that was one of your passions. 87 00:03:11,107 --> 00:03:12,150 You study productivity. 88 00:03:12,150 --> 00:03:14,652 Then you start talking about productivity online. 89 00:03:14,652 --> 00:03:16,279 You iterate because your content 90 00:03:16,279 --> 00:03:17,447 isn't going to be good at first, 91 00:03:17,447 --> 00:03:20,992 so you improve it until it gets good and you start growing. 92 00:03:20,992 --> 00:03:23,953 And then you use that traffic to feed into a product. 93 00:03:23,953 --> 00:03:25,246 What do you build for a product? 94 00:03:25,246 --> 00:03:26,831 I don't know, what do you buy? 95 00:03:26,831 --> 00:03:29,626 What did you buy that helped you with productivity? 96 00:03:29,626 --> 00:03:32,128 Was it a planner? In that case, you go to Amazon. 97 00:03:32,128 --> 00:03:35,632 You order the top five planners, you break them down, 98 00:03:35,632 --> 00:03:37,759 you use them, you deconstruct them. 99 00:03:37,759 --> 00:03:39,135 You understand what you do 100 00:03:39,135 --> 00:03:40,386 and don't like about the planners, 101 00:03:40,386 --> 00:03:41,387 and then you create your own. 102 00:03:41,387 --> 00:03:43,431 It doesn't even have to be a physical product. 103 00:03:43,431 --> 00:03:47,018 You can create a notion template or even a printable planner 104 00:03:47,018 --> 00:03:50,647 or a course, plus those things that it's really up to you. 105 00:03:50,647 --> 00:03:53,691 And in order to make 50,000, 100, thousand, 106 00:03:53,691 --> 00:03:57,195 $500,000 a year, it's really just those two levers, right? 107 00:03:57,195 --> 00:03:57,987 You write content, 108 00:03:57,987 --> 00:03:58,738 you get traffic, 109 00:03:58,738 --> 00:04:00,949 and depending on the amount of traffic you get 110 00:04:00,949 --> 00:04:01,991 and how good your product 111 00:04:01,991 --> 00:04:03,868 actually is, that results 112 00:04:03,868 --> 00:04:05,203 in the amount of money that you make. 113 00:04:05,203 --> 00:04:06,120 And the beautiful thing 114 00:04:06,120 --> 00:04:09,165 there is that your value isn't determined by an employer. 115 00:04:09,165 --> 00:04:11,376 Your value is practically uncapped. 116 00:04:11,376 --> 00:04:13,211 Depending on how many people you reach. 117 00:04:13,211 --> 00:04:16,089 So this quickly forces you to kind of remove 118 00:04:16,089 --> 00:04:17,966 the employment mindset from your mind, 119 00:04:17,966 --> 00:04:20,802 because you can make so much more just as one person. 120 00:04:20,802 --> 00:04:23,888 The thing here is that this is never going to go away, but 121 00:04:23,888 --> 00:04:27,600 the vessel by which you do it will continue to change. 122 00:04:27,600 --> 00:04:30,687 So it may not be a planner that you print out anymore. 123 00:04:30,728 --> 00:04:34,482 Now, my entire goal with my brand in these videos is to help 124 00:04:34,482 --> 00:04:37,402 you become futureproof. That's one of my passions. 125 00:04:37,402 --> 00:04:38,111 That's what I like 126 00:04:38,111 --> 00:04:39,737 educating and entertaining around 127 00:04:39,737 --> 00:04:43,283 and becoming future proof to me is built around two pillars. 128 00:04:43,283 --> 00:04:44,158 The first is 129 00:04:44,158 --> 00:04:46,244 how do you figure out what you want in life, 130 00:04:46,244 --> 00:04:47,662 which incorporates psychology, 131 00:04:47,662 --> 00:04:49,372 philosophy, and personal development. 132 00:04:49,372 --> 00:04:51,791 And then number two is how do you succeed with that? 133 00:04:51,791 --> 00:04:56,045 In today's world, to reach that to what you want in life. 134 00:04:56,045 --> 00:04:57,672 And that involves skill acquisition, 135 00:04:57,672 --> 00:05:02,218 business, technology and now I so previously on the internet, 136 00:05:02,218 --> 00:05:05,471 the second part of that, how do you succeed in today's world, 137 00:05:05,471 --> 00:05:08,474 especially as one person that was largely handled 138 00:05:08,474 --> 00:05:10,059 by having a personal brand 139 00:05:10,059 --> 00:05:11,686 and creating an information product 140 00:05:11,686 --> 00:05:14,105 or coaching information and product and coaching, 141 00:05:14,105 --> 00:05:15,231 they're kind of the same thing. 142 00:05:15,231 --> 00:05:17,442 Just one is one on one, the other is mass scale. 143 00:05:17,442 --> 00:05:20,320 And that info product could evolve from a simple e-book. 144 00:05:20,320 --> 00:05:22,322 Level one, a course, level two, 145 00:05:22,322 --> 00:05:24,824 a cohort, level three, and a community level four. 146 00:05:24,824 --> 00:05:28,453 But now since Value-based content and info products are dead, 147 00:05:28,453 --> 00:05:30,496 I think there's something a bit deeper at play here. 148 00:05:30,496 --> 00:05:33,499 You still pursue your curiosities and interests 149 00:05:33,499 --> 00:05:34,792 and share it with other people, 150 00:05:34,792 --> 00:05:37,962 but the vessel for doing that is no longer a static PDF, 151 00:05:37,962 --> 00:05:39,255 a course or community. 152 00:05:39,255 --> 00:05:41,591 Now, before we continue into the things 153 00:05:41,591 --> 00:05:42,550 you're actually here for, 154 00:05:42,550 --> 00:05:44,719 I want to make something very clear. 155 00:05:44,719 --> 00:05:48,056 I am not on the jaded side that just thinks all info 156 00:05:48,056 --> 00:05:48,973 products are a scam. 157 00:05:48,973 --> 00:05:51,225 I think they are life changing in many ways. 158 00:05:51,225 --> 00:05:53,102 Yes, sure, some are scams. Obviously. 159 00:05:53,102 --> 00:05:56,230 I think they are the antidote to the negative aspects 160 00:05:56,230 --> 00:05:58,441 of traditional education, i.e. 161 00:05:58,441 --> 00:06:01,569 conformity and getting trained into a job that you hate 162 00:06:01,569 --> 00:06:03,321 and not seeing any other option. 163 00:06:03,321 --> 00:06:04,489 The default path 164 00:06:04,489 --> 00:06:07,033 I do not think that info products are going away for good. 165 00:06:07,033 --> 00:06:08,993 I do not think that they are dead. 166 00:06:08,993 --> 00:06:09,869 What I say in this 167 00:06:09,869 --> 00:06:13,164 video will not apply to every single industry or niche. 168 00:06:13,164 --> 00:06:16,459 But as with any career sector right now, especially 169 00:06:16,459 --> 00:06:21,756 thanks to AI, the baseline that gets results has been raised. 170 00:06:21,756 --> 00:06:24,759 An average person at a low level of development 171 00:06:24,801 --> 00:06:28,054 can take the quick and easy route very easily. 172 00:06:28,054 --> 00:06:31,265 You can tell AI to generate an e-book on this topic 173 00:06:31,265 --> 00:06:32,475 to write viral content 174 00:06:32,475 --> 00:06:35,478 on this topic, to generate some images and assets 175 00:06:35,478 --> 00:06:36,312 and call it art. 176 00:06:36,312 --> 00:06:39,607 And those can make some form of money, but those people 177 00:06:39,607 --> 00:06:43,111 will never compete with those who understand what's going on. 178 00:06:43,111 --> 00:06:47,115 In other words, it's never been easier to start a mediocre 179 00:06:47,115 --> 00:06:48,366 one person business. 180 00:06:48,366 --> 00:06:51,536 But if you don't want to be in the lower class, 181 00:06:51,536 --> 00:06:54,580 I hate saying that of the creator economy and the lower 182 00:06:54,580 --> 00:06:56,833 the lower class absolutely exists. 183 00:06:56,833 --> 00:06:59,168 You need to understand something very important. 184 00:06:59,168 --> 00:07:00,795 So that leads into part two, 185 00:07:00,795 --> 00:07:02,797 which is why info products are dying. 186 00:07:02,797 --> 00:07:04,882 And I promise you have to understand this. 187 00:07:04,882 --> 00:07:07,301 I know this is just theory before we actually get into it, 188 00:07:07,301 --> 00:07:08,469 but you have to change your mind. 189 00:07:08,469 --> 00:07:10,888 You have to understand what's going on. 190 00:07:10,888 --> 00:07:13,266 You don't understand by me giving you practical steps. 191 00:07:13,266 --> 00:07:15,893 If you just want the practical steps and you want to fail, 192 00:07:15,893 --> 00:07:17,770 then go take this YouTube video, 193 00:07:17,770 --> 00:07:19,605 paste it into some transcription tool 194 00:07:19,605 --> 00:07:22,150 like Eden and go ahead, try and follow it and fail. 195 00:07:22,150 --> 00:07:23,526 Info products are dying 196 00:07:23,526 --> 00:07:24,944 because markets move through 197 00:07:24,944 --> 00:07:27,321 predictable stages of awareness and saturation. 198 00:07:27,321 --> 00:07:27,989 So Eugene 199 00:07:27,989 --> 00:07:29,824 Schwartz, legendary copywriter, 200 00:07:29,824 --> 00:07:32,243 categorized these into five stages. 201 00:07:32,243 --> 00:07:33,202 At level one, 202 00:07:33,202 --> 00:07:34,996 when nobody is in the market yet, 203 00:07:34,996 --> 00:07:36,831 you just state what your product does in 204 00:07:36,831 --> 00:07:37,957 that tends to do the job. 205 00:07:37,957 --> 00:07:41,461 Then competitors arrive and you have to make bigger claims. 206 00:07:41,461 --> 00:07:43,087 Then the market gets skeptical. 207 00:07:43,087 --> 00:07:44,589 So you explain your mechanism. 208 00:07:44,589 --> 00:07:46,299 So saying I will help you make money 209 00:07:46,299 --> 00:07:48,426 online started to sound like a scam. 210 00:07:48,426 --> 00:07:50,261 And you had to be more specific 211 00:07:50,261 --> 00:07:53,055 like implement the two hour content ecosystem. 212 00:07:53,055 --> 00:07:54,640 Shout out to you if you know what that's from. 213 00:07:54,640 --> 00:07:57,226 But then competitors copy that mechanism. 214 00:07:57,226 --> 00:08:00,646 And finally everyone is exhausted by claims all together 215 00:08:00,646 --> 00:08:03,733 and brand starts to be the major differentiator 216 00:08:03,733 --> 00:08:06,569 which is happening right now. With personal branding. 217 00:08:06,569 --> 00:08:08,070 People crave the sense of belonging 218 00:08:08,070 --> 00:08:10,323 they get from joining a tribe with a mission, 219 00:08:10,323 --> 00:08:11,657 and I've talked about that before. 220 00:08:11,657 --> 00:08:12,867 I'll link a newsletter 221 00:08:12,867 --> 00:08:16,662 that I wrote on how your mission is your knees, rather 222 00:08:16,662 --> 00:08:17,622 than a specific skill 223 00:08:17,622 --> 00:08:21,667 or topic that will help you a lot if you don't know that yet. 224 00:08:21,751 --> 00:08:23,336 But community and authenticity 225 00:08:23,336 --> 00:08:26,297 matter more than who has the best sounding product. 226 00:08:26,297 --> 00:08:28,841 The thing is, we've hit the final stage 227 00:08:28,841 --> 00:08:30,009 of market sophistication 228 00:08:30,009 --> 00:08:31,761 across the board with info products, 229 00:08:31,761 --> 00:08:34,847 so the really, really good ones are still going to do 230 00:08:34,847 --> 00:08:35,932 really, really good. 231 00:08:35,932 --> 00:08:37,266 But the average ones, 232 00:08:37,266 --> 00:08:38,059 which is average, 233 00:08:38,059 --> 00:08:39,018 which is the majority, 234 00:08:39,018 --> 00:08:41,103 most people are going to do really bad. 235 00:08:41,103 --> 00:08:42,772 And that also means that 236 00:08:42,772 --> 00:08:46,025 since we're kind of like at the top of this level, 237 00:08:46,025 --> 00:08:47,527 that authenticity 238 00:08:47,527 --> 00:08:49,987 in and of itself doesn't make a difference anymore. 239 00:08:49,987 --> 00:08:51,572 People are just tired 240 00:08:51,572 --> 00:08:52,949 of seeing courses and coaching, 241 00:08:52,949 --> 00:08:55,618 and it sucks because those things are impactful 242 00:08:55,618 --> 00:08:56,744 if you're a clear thinker. 243 00:08:56,744 --> 00:08:57,995 But there's more to this. 244 00:08:57,995 --> 00:08:59,372 The select few 245 00:08:59,372 --> 00:09:02,416 who are smart enough to transcend info products 246 00:09:02,416 --> 00:09:04,335 as a whole will be the ones who win. 247 00:09:04,335 --> 00:09:07,588 No transcending doesn't mean that you just leave them behind. 248 00:09:07,630 --> 00:09:09,006 It means that you evolve 249 00:09:09,006 --> 00:09:11,509 to the next level and integrate them. 250 00:09:11,509 --> 00:09:14,512 Because education and learning as a whole 251 00:09:14,679 --> 00:09:16,305 is just never going to go away. 252 00:09:16,305 --> 00:09:19,934 But since you are competing in the space as one 253 00:09:19,934 --> 00:09:23,771 single person, things can become saturated quite quickly. 254 00:09:23,771 --> 00:09:25,064 So what I'm going to tell you 255 00:09:25,064 --> 00:09:27,358 isn't going to be secure for long, 256 00:09:27,358 --> 00:09:29,819 because the next level is just around the corner. 257 00:09:29,819 --> 00:09:30,695 Info products 258 00:09:30,695 --> 00:09:31,696 didn't last that long, 259 00:09:31,696 --> 00:09:35,408 maybe like a decade, ten years, 15 years, and the next phase 260 00:09:35,408 --> 00:09:38,661 isn't going to even last that long, maybe 2 to 3 years. 261 00:09:38,661 --> 00:09:41,414 And who knows what business is going to look like after that. 262 00:09:41,414 --> 00:09:44,250 We will be building for tomorrow 263 00:09:44,250 --> 00:09:46,669 rather than building for a year from now. 264 00:09:46,669 --> 00:09:48,796 Imagine that that speed of iteration 265 00:09:48,796 --> 00:09:50,631 is just going to continue to pick up. 266 00:09:50,631 --> 00:09:52,758 So you have to be very speedy 267 00:09:52,758 --> 00:09:55,386 because that's the main advantage of being one person, right? 268 00:09:55,386 --> 00:09:56,596 Speed and adaptability. 269 00:09:56,596 --> 00:09:58,014 You don't have all of this overhead. 270 00:09:58,014 --> 00:09:58,931 You don't have this team. 271 00:09:58,931 --> 00:10:01,267 You can pick up and change things tomorrow. 272 00:10:01,267 --> 00:10:03,769 You must constantly be moving and iterating 273 00:10:03,769 --> 00:10:06,564 if you want to reach the escape velocity. 274 00:10:06,564 --> 00:10:08,316 That actually gives you the advantage 275 00:10:08,316 --> 00:10:10,484 that can't be taken away from from one person. 276 00:10:10,484 --> 00:10:13,362 What I mean is moving beyond the one person business. 277 00:10:13,362 --> 00:10:15,114 After you've seen a good amount of success, 278 00:10:15,114 --> 00:10:16,741 because you'll just be competing 279 00:10:16,741 --> 00:10:18,868 with the same amount of people forever. 280 00:10:18,868 --> 00:10:22,204 And of course, AI is just going to continue to make it easier 281 00:10:22,204 --> 00:10:24,290 and easier to copy the front runners 282 00:10:24,290 --> 00:10:26,292 so you're not going to be a front runner for long. 283 00:10:26,292 --> 00:10:28,377 I see this with my content, so to say. 284 00:10:28,377 --> 00:10:31,422 For the longest time, I'm not like this crazy guy 285 00:10:31,422 --> 00:10:32,757 who just creates all these trends. 286 00:10:32,757 --> 00:10:35,176 But once I have like an original idea, for once 287 00:10:35,176 --> 00:10:36,344 it gets copied very quick 288 00:10:36,344 --> 00:10:36,886 and then it doesn't 289 00:10:36,886 --> 00:10:39,430 even seem like an original idea anymore in that 290 00:10:39,430 --> 00:10:42,016 that time from something being original to being 291 00:10:42,016 --> 00:10:45,936 non original is just happening like really, really fast. 292 00:10:45,936 --> 00:10:47,563 But there's good news here. 293 00:10:47,563 --> 00:10:50,900 Most people just don't do anything that sounds harsh, 294 00:10:50,900 --> 00:10:52,735 but you're probably in an internet echo 295 00:10:52,735 --> 00:10:54,528 chamber of like ambitious people. 296 00:10:54,528 --> 00:10:55,738 If you're watching my videos, you're 297 00:10:55,738 --> 00:10:57,198 probably in that echo chamber. 298 00:10:57,198 --> 00:10:59,450 But the average person just still treats 299 00:10:59,450 --> 00:11:02,536 AI as like someone to ask questions or they hate AI. 300 00:11:02,536 --> 00:11:03,704 And that may never change 301 00:11:03,704 --> 00:11:04,872 because the average person 302 00:11:04,872 --> 00:11:08,125 doesn't use their free time to learn and explore. 303 00:11:08,125 --> 00:11:11,545 The average person just thinks that they can do one thing, 304 00:11:11,837 --> 00:11:13,089 see some success, 305 00:11:13,089 --> 00:11:14,715 then do it for the rest of their life, 306 00:11:14,715 --> 00:11:17,593 and then never do anything again because they were sold. 307 00:11:17,593 --> 00:11:22,181 This illusory retirement where all of their efforts pay off 308 00:11:22,181 --> 00:11:25,184 and they can just chill for the rest of their life. 309 00:11:25,434 --> 00:11:28,312 And we all know that's not meaningful at all. 310 00:11:28,312 --> 00:11:29,313 The mechanical 311 00:11:29,313 --> 00:11:33,025 or linear way of life is not something to bet your future on, 312 00:11:33,067 --> 00:11:34,860 because meaning is generated 313 00:11:34,860 --> 00:11:37,405 from struggle, status, and curiosity. 314 00:11:37,405 --> 00:11:40,408 The day you stop following one of those drives 315 00:11:40,700 --> 00:11:43,202 is the day that your life continues 316 00:11:43,202 --> 00:11:44,578 to get considerably worse. 317 00:11:44,578 --> 00:11:46,455 And finally, that leads to part three, 318 00:11:46,455 --> 00:11:48,833 which is the future of education products. 319 00:11:48,833 --> 00:11:51,836 And I want to start this off with a quote from my book, 320 00:11:51,919 --> 00:11:55,005 Purpose and Profit, that's free to read on my Substack. 321 00:11:55,089 --> 00:11:55,881 It's no longer 322 00:11:55,881 --> 00:11:57,550 about sitting in front of a government 323 00:11:57,550 --> 00:12:00,553 trained expert and learning the same thing as everyone else 324 00:12:00,553 --> 00:12:03,222 to end up with a soon to be irrelevant skill stack. 325 00:12:03,222 --> 00:12:04,432 It's about finding someone 326 00:12:04,432 --> 00:12:07,476 you relate with, someone with a shared vision for the future. 327 00:12:07,518 --> 00:12:09,061 Now, if you've watched my videos, 328 00:12:09,061 --> 00:12:10,938 you know I've always held this firm belief, 329 00:12:10,938 --> 00:12:12,857 even when everyone else thinks that information 330 00:12:12,857 --> 00:12:13,733 products are a scam, 331 00:12:13,733 --> 00:12:15,192 that the creator economy 332 00:12:15,192 --> 00:12:18,195 is this interest based education system 333 00:12:18,195 --> 00:12:19,655 that is far more effective 334 00:12:19,655 --> 00:12:20,823 than traditional schooling 335 00:12:20,823 --> 00:12:22,283 at teaching people 336 00:12:22,283 --> 00:12:24,618 the skills that are actually relevant right now. 337 00:12:24,618 --> 00:12:27,538 I believe that people learn more faster 338 00:12:27,538 --> 00:12:29,874 when they learn it from someone that they relate with. 339 00:12:29,874 --> 00:12:33,669 I believe that anyone can follow 4 to 5 people on a topic 340 00:12:33,669 --> 00:12:36,297 and become very good at that thing very fast. 341 00:12:36,297 --> 00:12:37,506 I still hold the belief 342 00:12:37,506 --> 00:12:38,716 that there is knowledge 343 00:12:38,716 --> 00:12:41,677 and experience that only you can acquire, 344 00:12:41,677 --> 00:12:44,930 and I think it's noble to both acquire it and pass it down. 345 00:12:44,930 --> 00:12:48,434 But the format or vessel of how we pass down 346 00:12:48,434 --> 00:12:49,810 that knowledge needs to evolve, 347 00:12:49,810 --> 00:12:50,978 as it always has, 348 00:12:50,978 --> 00:12:53,189 from speaking by the fire to sending letters 349 00:12:53,189 --> 00:12:54,565 to building libraries to the day. 350 00:12:54,565 --> 00:12:56,776 Everything changed when the internet was born. 351 00:12:56,776 --> 00:12:59,153 Static courses don't cut it anymore. 352 00:12:59,153 --> 00:13:00,529 And I mean they do, 353 00:13:00,529 --> 00:13:03,824 but because it's not like they just go to zero one day. 354 00:13:03,824 --> 00:13:06,410 But the general market sentiment is burnt out. 355 00:13:06,410 --> 00:13:07,119 A ten hour 356 00:13:07,119 --> 00:13:08,788 video library where someone just, like, 357 00:13:08,788 --> 00:13:11,081 sits down and watches it for ten hours 358 00:13:11,081 --> 00:13:14,084 isn't something that people want that much anymore. 359 00:13:14,084 --> 00:13:16,003 It feels slow 360 00:13:16,003 --> 00:13:17,713 and they know that there is something out there 361 00:13:17,713 --> 00:13:18,839 that is more efficient. 362 00:13:18,839 --> 00:13:22,551 Plus, it doesn't help that 90% of people that buy a course 363 00:13:22,802 --> 00:13:24,220 don't actually go through it 364 00:13:24,220 --> 00:13:25,846 and don't even get results from it. 365 00:13:25,846 --> 00:13:29,433 And now with AI, anyone can just generate that information 366 00:13:29,683 --> 00:13:30,851 if they know what to ask, 367 00:13:30,851 --> 00:13:32,353 which is kind of unlikely, 368 00:13:32,353 --> 00:13:33,854 because why would they be interested 369 00:13:33,854 --> 00:13:35,648 in the info product in the first place 370 00:13:35,648 --> 00:13:36,941 if they knew what to ask? 371 00:13:36,941 --> 00:13:37,608 That said, 372 00:13:37,608 --> 00:13:41,695 the future of education in my eyes is learning experiences 373 00:13:41,695 --> 00:13:43,239 rather than static courses. 374 00:13:43,239 --> 00:13:45,574 You're not only selling information anymore, 375 00:13:45,574 --> 00:13:47,993 you're practically selling the second version of your mind. 376 00:13:47,993 --> 00:13:49,870 You're selling your coaching services. 377 00:13:49,870 --> 00:13:51,914 So to say, but you aren't there. 378 00:13:51,914 --> 00:13:53,290 Instead, you pass off 379 00:13:53,290 --> 00:13:55,000 everything you know to the AI 380 00:13:55,000 --> 00:13:57,044 and let people learn at their own speed. 381 00:13:57,044 --> 00:13:58,420 Now, the question here is like, oh, 382 00:13:58,420 --> 00:14:01,966 but what about schools that are implementing AI to teach 383 00:14:01,966 --> 00:14:02,591 like this? 384 00:14:02,591 --> 00:14:04,385 Aren't you competing with them? 385 00:14:04,385 --> 00:14:08,973 No, because schools teach people what they need to operate 386 00:14:08,973 --> 00:14:09,807 within society. 387 00:14:09,807 --> 00:14:11,475 Preferably you're teaching people 388 00:14:11,475 --> 00:14:13,310 something that very few people know 389 00:14:13,310 --> 00:14:15,688 about and schools wouldn't even think to teach. 390 00:14:15,688 --> 00:14:17,231 You are placing a price 391 00:14:17,231 --> 00:14:20,401 tag on your own curiosity and self-improvement. 392 00:14:20,401 --> 00:14:21,944 So that leads into part four, 393 00:14:21,944 --> 00:14:23,904 which is how this actually works. 394 00:14:23,904 --> 00:14:25,155 AI is great 395 00:14:25,155 --> 00:14:26,824 for utility based tasks, 396 00:14:26,824 --> 00:14:28,993 but not so much for meaning based tasks. 397 00:14:28,993 --> 00:14:32,830 That is, unless you find a way to work it into your workflow 398 00:14:32,830 --> 00:14:35,165 in a meaningful way, which I plan to talk about. 399 00:14:35,165 --> 00:14:38,168 I plan to do a video on the future of writing, 400 00:14:38,168 --> 00:14:41,171 but that will really apply to almost any skill. 401 00:14:41,171 --> 00:14:43,257 It's worth watching even if you're not a writer. 402 00:14:43,257 --> 00:14:47,428 As an example, I had I do a ton of writing for me last month. 403 00:14:47,428 --> 00:14:50,347 I'm talking like 30 articles in two hours, 404 00:14:50,347 --> 00:14:52,182 but this isn't the typical writing 405 00:14:52,182 --> 00:14:54,268 that I would do in my newsletters 406 00:14:54,268 --> 00:14:55,811 that I derive a lot of meaning from, 407 00:14:55,811 --> 00:14:58,272 because I would have to be a lot more critical 408 00:14:58,272 --> 00:14:59,648 of what the AI writes. 409 00:14:59,648 --> 00:15:03,027 So for this little project where I generated these articles, 410 00:15:03,027 --> 00:15:06,739 I was building a help center for Eden for my software. 411 00:15:06,739 --> 00:15:09,742 That way I could have the support agent or future support 412 00:15:09,742 --> 00:15:11,994 agent to reference that as a knowledge base 413 00:15:11,994 --> 00:15:13,245 when they have questions, 414 00:15:13,245 --> 00:15:15,122 or they can ask questions to it 415 00:15:15,122 --> 00:15:17,333 because you can just ask questions with AI. 416 00:15:17,333 --> 00:15:18,334 So rather than reading 417 00:15:18,334 --> 00:15:20,002 through all of those articles, 418 00:15:20,002 --> 00:15:22,838 the support agent can just surface the right answer 419 00:15:22,838 --> 00:15:23,422 when they need it. 420 00:15:23,422 --> 00:15:24,673 And since I wrote these 421 00:15:24,673 --> 00:15:27,301 and I have them all inside of a AI project, 422 00:15:27,301 --> 00:15:28,844 I can just add to them at any time. 423 00:15:28,844 --> 00:15:29,762 Whenever we release 424 00:15:29,762 --> 00:15:30,596 a new feature, 425 00:15:30,596 --> 00:15:31,513 I can just be like, hey, 426 00:15:31,513 --> 00:15:33,807 I need to write a Help Center article for this. 427 00:15:33,807 --> 00:15:35,059 Here's exactly what it does. 428 00:15:35,059 --> 00:15:36,810 Ask me clarifying questions if you need. 429 00:15:36,810 --> 00:15:37,353 It's going to pull 430 00:15:37,353 --> 00:15:38,896 from the other help center articles 431 00:15:38,896 --> 00:15:40,898 and present like an outline for it. 432 00:15:40,898 --> 00:15:42,733 And then I'm going to be like, okay, looks good, 433 00:15:42,733 --> 00:15:44,568 fill it in, and then I'm going to read over that 434 00:15:44,568 --> 00:15:46,028 and make sure it's all accurate. 435 00:15:46,028 --> 00:15:46,612 Which is funny 436 00:15:46,612 --> 00:15:48,489 because all of the antique AI people, 437 00:15:48,489 --> 00:15:51,367 they always say like, oh, I make so much mistakes. 438 00:15:51,367 --> 00:15:53,619 Just read through and correct the mistakes. 439 00:15:53,619 --> 00:15:55,454 And that still saves you a ton of time. 440 00:15:55,454 --> 00:15:57,998 That doesn't mean that AI isn't good. 441 00:15:57,998 --> 00:16:00,209 And the other thing here is that we use intercom, 442 00:16:00,209 --> 00:16:01,627 which is an incredible software. 443 00:16:01,627 --> 00:16:03,671 They are on the front lines. 444 00:16:03,671 --> 00:16:04,546 I'm actually surprised 445 00:16:04,546 --> 00:16:06,340 of how such a large corporation 446 00:16:06,340 --> 00:16:07,675 can change things so fast, 447 00:16:07,675 --> 00:16:10,094 because they have thin their AI agent, 448 00:16:10,094 --> 00:16:12,972 which can now reference this knowledge base from our website 449 00:16:12,972 --> 00:16:16,141 and answer questions before our support agent does, 450 00:16:16,308 --> 00:16:17,351 which helps resolve 451 00:16:17,351 --> 00:16:19,061 the like redundant questions 452 00:16:19,061 --> 00:16:21,146 where there doesn't need to be a human in the loop. 453 00:16:21,146 --> 00:16:22,314 And if you're interested in 454 00:16:22,314 --> 00:16:24,858 how I did this, I really just went into cloud 455 00:16:24,858 --> 00:16:26,068 and I asked it, hey, 456 00:16:26,068 --> 00:16:29,780 go and research how other big companies like Notion or Meero 457 00:16:29,989 --> 00:16:31,198 or other companies 458 00:16:31,198 --> 00:16:32,449 structure their help center 459 00:16:32,449 --> 00:16:35,786 and propose a list of all the articles I need. 460 00:16:35,786 --> 00:16:37,746 Here's information about my company, 461 00:16:37,746 --> 00:16:38,539 here's the features 462 00:16:38,539 --> 00:16:38,998 we have, 463 00:16:38,998 --> 00:16:40,749 and then it spat out a list and he's like, okay, 464 00:16:40,749 --> 00:16:42,710 do you want me to go through and write these? 465 00:16:42,710 --> 00:16:45,629 I'm like, yes, but ask clarifying questions along the way 466 00:16:45,629 --> 00:16:47,965 so that they're accurate. Do not make assumptions. 467 00:16:47,965 --> 00:16:49,675 And then I just spent like an hour 468 00:16:49,675 --> 00:16:50,009 or two 469 00:16:50,009 --> 00:16:51,677 going through answering the questions, 470 00:16:51,677 --> 00:16:54,013 and all of the articles were spit out and two hours 471 00:16:54,013 --> 00:16:54,972 sounds like a lot of time. 472 00:16:54,972 --> 00:16:56,849 But 30 articles, 473 00:16:56,849 --> 00:17:00,811 30 decent articles takes a long time to write. 474 00:17:00,811 --> 00:17:03,022 And it's just annoying, mind numbing. 475 00:17:03,022 --> 00:17:04,356 Answering questions with the 476 00:17:04,356 --> 00:17:06,108 AI is like kind of more enjoyable. 477 00:17:06,108 --> 00:17:07,526 It's kind of like a game. It's fun. 478 00:17:07,526 --> 00:17:10,779 So outside of the Help Center, just take that same concept 479 00:17:10,988 --> 00:17:14,199 and apply it to courses or coaching or info products. 480 00:17:14,199 --> 00:17:15,492 Imagine a course, 481 00:17:15,492 --> 00:17:18,662 but the course material was actually a knowledge base, 482 00:17:18,662 --> 00:17:21,457 and the chat bot that you have isn't for support. 483 00:17:21,457 --> 00:17:24,501 The chat bot instead is there to help people learn, 484 00:17:24,501 --> 00:17:26,253 practice, and implement 485 00:17:26,253 --> 00:17:29,006 the knowledge base or the course that's not on the front end. 486 00:17:29,006 --> 00:17:30,632 That's not something that people go through. 487 00:17:30,632 --> 00:17:32,551 They learn it in a more interactive manner. 488 00:17:32,551 --> 00:17:33,969 And I'm just talking about something 489 00:17:33,969 --> 00:17:36,013 that is relatively beginner level here. Right? 490 00:17:36,013 --> 00:17:37,681 You're not going and building the next like, 491 00:17:38,766 --> 00:17:40,392 billion dollar software company. 492 00:17:40,392 --> 00:17:42,061 You're building something small scale. 493 00:17:42,061 --> 00:17:44,438 That is the next level up from an info product 494 00:17:44,438 --> 00:17:46,190 that one person businesses can sell 495 00:17:46,190 --> 00:17:48,525 to a specific person on a specific topic. 496 00:17:48,525 --> 00:17:51,862 The thing here is that an AI helping you do something 497 00:17:51,862 --> 00:17:53,989 like write a newsletter, or learn to write 498 00:17:53,989 --> 00:17:55,449 or write social media content, 499 00:17:55,449 --> 00:17:56,408 kind of like a coach 500 00:17:56,408 --> 00:17:57,659 that's sitting next to you 501 00:17:57,659 --> 00:18:00,162 and correcting you and helping you learn 502 00:18:00,162 --> 00:18:02,206 is much more effective than the course itself. 503 00:18:02,206 --> 00:18:04,124 And so the distinction here is 504 00:18:04,124 --> 00:18:06,001 everyone thinks they should go and build 505 00:18:06,001 --> 00:18:09,880 the next thing that does all of it for you, right? 506 00:18:09,880 --> 00:18:12,341 The agent that just writes all of your social media content, 507 00:18:12,341 --> 00:18:14,259 when I don't think that's the way to go. 508 00:18:14,259 --> 00:18:14,510 Right. 509 00:18:14,510 --> 00:18:16,804 We're still talking about education products here, 510 00:18:16,804 --> 00:18:18,555 and I think those are inherently more valuable 511 00:18:18,555 --> 00:18:20,307 because people have the drive to learn, 512 00:18:20,307 --> 00:18:23,393 and it's just a valuable thing to do to think that AI is just 513 00:18:23,769 --> 00:18:27,523 going to make learning irrelevant is kind of silly. 514 00:18:27,523 --> 00:18:30,818 So this is what I mean by learning experiences. 515 00:18:30,818 --> 00:18:33,695 They're actually interacting, they're getting feedback. 516 00:18:33,695 --> 00:18:36,365 They're doing the thing with guidance. 517 00:18:36,365 --> 00:18:37,866 That's the main differentiator. 518 00:18:37,866 --> 00:18:39,743 That's the main value proposition 519 00:18:39,743 --> 00:18:42,371 because learning by doing is the best way to learn. 520 00:18:42,371 --> 00:18:45,290 So hopefully people just aren't stuck in tutorial 521 00:18:45,290 --> 00:18:46,291 hell anymore. 522 00:18:46,291 --> 00:18:49,670 Going through endless tutorials and courses, they come away 523 00:18:49,670 --> 00:18:52,881 from your quote unquote learning experience with something. 524 00:18:53,173 --> 00:18:57,219 A final product, just by nature of how you go through it. 525 00:18:57,219 --> 00:18:59,179 Because a lot of people that go through a course 526 00:18:59,179 --> 00:19:00,973 aren't actually going to do the thing. 527 00:19:00,973 --> 00:19:03,433 The other thing here is that this isn't new. 528 00:19:03,433 --> 00:19:05,310 Before mass education existed, 529 00:19:05,310 --> 00:19:07,813 this is exactly how knowledge was passed down 530 00:19:07,813 --> 00:19:09,064 through apprenticeship. 531 00:19:09,064 --> 00:19:12,109 A blacksmith didn't hand as apprentice a manual and just say, 532 00:19:12,109 --> 00:19:12,943 figure it out. 533 00:19:12,943 --> 00:19:14,278 He worked alongside him, 534 00:19:14,278 --> 00:19:16,113 corrected his grip in real time, 535 00:19:16,113 --> 00:19:18,031 and pointed out mistakes as they happened. 536 00:19:18,031 --> 00:19:18,740 This is why 537 00:19:18,740 --> 00:19:19,366 continue saying 538 00:19:19,366 --> 00:19:21,785 that we're going through the return of the artisan 539 00:19:21,785 --> 00:19:23,287 or the next Renaissance, 540 00:19:23,287 --> 00:19:24,705 because we're kind of looping back 541 00:19:24,705 --> 00:19:26,707 to a lot more meaningful things. 542 00:19:26,707 --> 00:19:28,417 We're kind of correcting the mistakes 543 00:19:28,417 --> 00:19:31,503 that came with industrialization, because after that 544 00:19:31,503 --> 00:19:34,840 period of apprenticeship, we industrialized education. 545 00:19:35,090 --> 00:19:37,426 We needed to train thousands of workers quickly. 546 00:19:37,426 --> 00:19:40,846 So we created the lecture model one teacher, many students 547 00:19:40,846 --> 00:19:42,055 standardized curriculum. 548 00:19:42,055 --> 00:19:43,390 It's efficient for scale, 549 00:19:43,390 --> 00:19:45,475 but it's terrible for actually learning. 550 00:19:45,475 --> 00:19:47,936 But it turned out to be great for indoctrinating. 551 00:19:47,936 --> 00:19:51,190 So for the first time since the apprenticeship model, 552 00:19:51,190 --> 00:19:54,985 we can have personalized, interactive guidance at scale. 553 00:19:54,985 --> 00:19:56,445 This won't click yet 554 00:19:56,445 --> 00:19:57,070 for people 555 00:19:57,070 --> 00:19:59,573 that just think AI is the worst thing in the world, 556 00:19:59,573 --> 00:20:01,033 because they don't see this as an option. 557 00:20:01,033 --> 00:20:04,494 They see AI as a thing that just does everything and removes 558 00:20:04,494 --> 00:20:06,413 all of the meaningful things from our lives, 559 00:20:06,413 --> 00:20:07,664 but that is a choice. 560 00:20:07,664 --> 00:20:10,876 So if I were to do this as an example, I have my course, 561 00:20:10,876 --> 00:20:12,169 the Two Hour writer. 562 00:20:12,169 --> 00:20:14,213 I would create the modules for it 563 00:20:14,213 --> 00:20:15,672 and that would turn into a knowledge base. 564 00:20:15,672 --> 00:20:17,716 It's already done since I have the course, 565 00:20:17,716 --> 00:20:19,927 so you don't really skip that process. 566 00:20:19,927 --> 00:20:22,596 And then I would build some kind of interactive chat bot. 567 00:20:22,596 --> 00:20:24,556 I don't know exactly what it would look like. 568 00:20:24,556 --> 00:20:25,849 I'm not going to do this. 569 00:20:25,849 --> 00:20:26,642 I haven't done this. 570 00:20:26,642 --> 00:20:30,395 I'm building two companies right now, but if I were still 571 00:20:30,395 --> 00:20:31,438 a one person business, 572 00:20:31,438 --> 00:20:34,066 then this is probably something that I would take seriously. 573 00:20:34,066 --> 00:20:36,443 So I built something like a small software. Right. 574 00:20:36,443 --> 00:20:37,611 And this would take me a bit 575 00:20:37,611 --> 00:20:38,987 because I'm not a programmer, 576 00:20:38,987 --> 00:20:39,905 and I understand that 577 00:20:39,905 --> 00:20:41,949 the programing or vibe coding tools today 578 00:20:41,949 --> 00:20:44,201 still require you to learn a decent amount. 579 00:20:44,201 --> 00:20:46,078 If you don't want to, 580 00:20:46,078 --> 00:20:48,455 make a mistake and then not be able to solve it, 581 00:20:48,455 --> 00:20:50,415 and then either have to hire someone or just quit. 582 00:20:50,415 --> 00:20:51,416 So you're going to have to learn. 583 00:20:51,416 --> 00:20:52,793 But for something like this, 584 00:20:52,793 --> 00:20:53,919 an interactive chat bot, 585 00:20:53,919 --> 00:20:57,214 I think this is one of the simpler things that you can do. 586 00:20:57,214 --> 00:21:01,301 So in my example, the software would have like three tabs. 587 00:21:01,301 --> 00:21:03,553 There would be learn, practice and create. 588 00:21:03,553 --> 00:21:06,181 In each of those would have their own prompts, 589 00:21:06,181 --> 00:21:07,599 which we'll talk about in a bit. 590 00:21:07,599 --> 00:21:09,142 So there'd be a learning prompt 591 00:21:09,142 --> 00:21:11,061 that guides people through how to learn, 592 00:21:11,061 --> 00:21:13,689 or there be multiple prompts on each page 593 00:21:13,689 --> 00:21:15,524 so people can click in order 594 00:21:15,524 --> 00:21:18,193 and kind of go through the interactive lessons, 595 00:21:18,193 --> 00:21:19,111 I guess you could say. 596 00:21:19,111 --> 00:21:20,445 And then in the practice tab, 597 00:21:20,445 --> 00:21:21,571 it would be kind of the same thing. 598 00:21:21,571 --> 00:21:22,531 It'd be prompts 599 00:21:22,531 --> 00:21:25,993 that take from the lessons and tell them to try something 600 00:21:25,993 --> 00:21:27,077 and then grades them on it. 601 00:21:27,077 --> 00:21:28,787 And then there would be the create tab, 602 00:21:28,787 --> 00:21:30,706 which is again kind of the same thing. 603 00:21:30,706 --> 00:21:32,499 So this leads into part five, 604 00:21:32,499 --> 00:21:35,711 which is how to build a micro SaaS or software as a service. 605 00:21:35,711 --> 00:21:37,462 And this is going to be non-exhaustive. 606 00:21:37,462 --> 00:21:37,963 So again 607 00:21:37,963 --> 00:21:39,673 I don't think that info products 608 00:21:39,673 --> 00:21:42,884 are going to be dead completely any time soon. 609 00:21:43,051 --> 00:21:44,845 Education is just too important 610 00:21:44,845 --> 00:21:46,596 for the human brain and choosing 611 00:21:46,596 --> 00:21:50,392 what to be educated on based on goals you derive for yourself 612 00:21:50,392 --> 00:21:52,060 is still one of the last modes. 613 00:21:52,060 --> 00:21:54,521 Learning is too foundational to the human experience 614 00:21:54,521 --> 00:21:56,106 to ever be fully commoditized. 615 00:21:56,106 --> 00:21:59,109 With that said, I think that info products 616 00:21:59,109 --> 00:22:02,321 are going to look more like software over the next few years. 617 00:22:02,321 --> 00:22:04,656 Rather than having an e-book to download, 618 00:22:04,656 --> 00:22:06,074 you have a website to visit 619 00:22:06,074 --> 00:22:09,369 or an app to install, and idea just came to mind. 620 00:22:09,369 --> 00:22:10,704 I feel like a lot of the course 621 00:22:10,704 --> 00:22:11,997 platforms are going to pivot 622 00:22:11,997 --> 00:22:15,042 in some large way to help people create courses 623 00:22:15,208 --> 00:22:15,959 better, right? 624 00:22:15,959 --> 00:22:17,502 Because they're all implementing agents 625 00:22:17,502 --> 00:22:19,087 and things that you can use 626 00:22:19,087 --> 00:22:20,797 to help you, like build the course. 627 00:22:20,797 --> 00:22:22,674 But what about on the end user? How are they? 628 00:22:22,674 --> 00:22:25,719 How is the AI going to bring value to the end user? 629 00:22:25,719 --> 00:22:29,014 So if you want to get into that industry of building a course 630 00:22:29,014 --> 00:22:30,057 or information 631 00:22:30,057 --> 00:22:31,058 product platform, 632 00:22:31,058 --> 00:22:32,476 then help people do this 633 00:22:32,476 --> 00:22:34,519 rather than having an e-book to download, 634 00:22:34,519 --> 00:22:38,023 you would have a website to visit or an app to install. 635 00:22:38,023 --> 00:22:40,567 I have a few business friends who are already doing this. 636 00:22:40,567 --> 00:22:44,529 I know one that created an offer creation app that helps you 637 00:22:44,529 --> 00:22:47,449 identify your best ideas, turn them into a compelling offer, 638 00:22:47,449 --> 00:22:48,408 and go beyond that. 639 00:22:48,408 --> 00:22:50,535 As another example, rather than selling something 640 00:22:50,535 --> 00:22:50,827 like a 641 00:22:50,827 --> 00:22:53,830 How to Talk to Girls e-book course or coaching program, 642 00:22:53,955 --> 00:22:56,958 you create a chat bot that simulates them talking to girls. 643 00:22:57,793 --> 00:23:00,045 This is a really this is a cop out example, 644 00:23:00,045 --> 00:23:02,381 but it like teaches you how to text, right? 645 00:23:02,381 --> 00:23:05,967 That's one very profitable industry, which is unfortunate, 646 00:23:05,967 --> 00:23:09,429 but another example is rather than a productivity course, 647 00:23:09,429 --> 00:23:10,931 you create an AI that helps them 648 00:23:10,931 --> 00:23:12,140 identify their vision 649 00:23:12,140 --> 00:23:15,352 and outline their primary tasks and gives them notifications 650 00:23:15,644 --> 00:23:16,686 when things aren't complete. 651 00:23:16,686 --> 00:23:19,523 And it can even be integrated into like a simple to do app. 652 00:23:19,523 --> 00:23:21,525 But that's just much more enticing 653 00:23:21,525 --> 00:23:23,402 than something like buy my course now. 654 00:23:23,402 --> 00:23:25,237 If you've been following any of my videos at all, 655 00:23:25,237 --> 00:23:27,906 or if you've seen the prompts that I've given out, 656 00:23:27,906 --> 00:23:29,950 you kind of know what I'm getting at here. 657 00:23:29,950 --> 00:23:32,160 So any of the prompts that I've sent to my email list, 658 00:23:32,160 --> 00:23:33,787 I'll link some of those in the description. 659 00:23:33,787 --> 00:23:36,331 Those could easily be turned into a Microsoft, 660 00:23:36,331 --> 00:23:37,999 where you just have to create a UI 661 00:23:37,999 --> 00:23:40,419 for those things and set that as the system instructions. 662 00:23:40,419 --> 00:23:44,005 I've also taught how to create good prompts in my video. 663 00:23:44,005 --> 00:23:46,716 How to use AI better than 99% of people. 664 00:23:46,716 --> 00:23:48,135 I think it's a few videos ago, 665 00:23:48,135 --> 00:23:51,304 but these would become the system prompts of your little 666 00:23:51,304 --> 00:23:52,055 AI app. 667 00:23:52,055 --> 00:23:54,808 So rather than creating a very general chat GPT, 668 00:23:54,808 --> 00:23:56,476 you create a hyper specific chat 669 00:23:56,476 --> 00:23:57,060 or software 670 00:23:57,060 --> 00:23:58,728 that helps people learn, practice, 671 00:23:58,728 --> 00:24:01,106 and do the thing you were teaching about in the first place 672 00:24:01,106 --> 00:24:02,274 with the info product. 673 00:24:02,274 --> 00:24:04,776 The question here is but Dan is in building a chat 674 00:24:04,776 --> 00:24:06,278 GPT wrapper cheating. 675 00:24:06,278 --> 00:24:08,029 Well, by that logic, building 676 00:24:08,029 --> 00:24:10,031 anything on the internet is cheating. 677 00:24:10,031 --> 00:24:13,660 Tight form $1 billion company is just an HTML wrapper. 678 00:24:13,660 --> 00:24:15,412 Cursor is a GPT wrapper. 679 00:24:15,412 --> 00:24:17,998 Any info product you build is wrapped by the platform 680 00:24:17,998 --> 00:24:18,665 you build it on. 681 00:24:18,665 --> 00:24:20,917 And if AI is like the next cloud solution, 682 00:24:20,917 --> 00:24:21,877 which I think it is, 683 00:24:21,877 --> 00:24:24,671 every piece of software on the internet will be a wrapper. 684 00:24:24,671 --> 00:24:26,465 So yes, as one person 685 00:24:26,465 --> 00:24:28,425 who has to be savvy with their resources 686 00:24:28,425 --> 00:24:29,801 and use third party tools, 687 00:24:29,801 --> 00:24:32,345 a chat GPT wrapper is a great way to go. 688 00:24:32,345 --> 00:24:33,972 So you create the course 689 00:24:33,972 --> 00:24:37,058 kind of like you would the knowledge base for a help center. 690 00:24:37,058 --> 00:24:38,560 You build out all the articles, 691 00:24:38,560 --> 00:24:39,936 you practically create the course, 692 00:24:39,936 --> 00:24:40,645 and then you create 693 00:24:40,645 --> 00:24:43,815 what's called a system prompt or multiple of these. 694 00:24:43,815 --> 00:24:45,609 So like we just talked about a system 695 00:24:45,609 --> 00:24:46,985 prompt is a set of instructions 696 00:24:46,985 --> 00:24:49,446 you give to an AI before it talks to anyone. 697 00:24:49,446 --> 00:24:52,365 It defines the AI personality, knowledge boundaries 698 00:24:52,365 --> 00:24:53,450 and behavior rules. 699 00:24:53,450 --> 00:24:54,910 You think of this as programing. 700 00:24:54,910 --> 00:24:55,994 The AI is identity. 701 00:24:55,994 --> 00:24:56,745 For example, 702 00:24:56,745 --> 00:24:58,663 if you're creating an AI writing coach, 703 00:24:58,663 --> 00:25:01,124 your system prompt might include the AI role. 704 00:25:01,124 --> 00:25:03,627 So how the AI should act, its instructions, 705 00:25:03,627 --> 00:25:06,171 what exactly it should do step by step. 706 00:25:06,171 --> 00:25:07,172 It's knowledge base. 707 00:25:07,172 --> 00:25:08,798 So all of your frameworks, processes 708 00:25:08,798 --> 00:25:11,176 and examples, its boundaries, what it should 709 00:25:11,176 --> 00:25:13,094 and shouldn't help with and its personality. 710 00:25:13,094 --> 00:25:15,764 So how it talks, what Tony uses, how harsh or supportive 711 00:25:15,764 --> 00:25:16,181 it is, 712 00:25:16,181 --> 00:25:18,308 and the prompt is what makes your 713 00:25:18,308 --> 00:25:20,560 AI different from everyone else's. 714 00:25:20,560 --> 00:25:23,563 It's your specific knowledge, your frameworks, 715 00:25:23,563 --> 00:25:26,942 and your voice that can help thousands of people at once. 716 00:25:26,942 --> 00:25:28,902 Now, can people steal this? 717 00:25:28,902 --> 00:25:31,571 Probably, but they could have stolen anything you build. 718 00:25:31,571 --> 00:25:33,865 That's just like never a valid response. 719 00:25:33,865 --> 00:25:34,157 Or what 720 00:25:34,157 --> 00:25:35,659 if they steal my idea again, 721 00:25:35,659 --> 00:25:37,786 most people just don't do anything. 722 00:25:37,786 --> 00:25:41,289 And now, part six how to actually build the software. 723 00:25:41,289 --> 00:25:44,417 And you just use a tool like Replit or cursor, 724 00:25:44,543 --> 00:25:47,754 or you can even try cloud code, which is a terminal app. 725 00:25:48,338 --> 00:25:49,381 And I haven't done this, 726 00:25:49,381 --> 00:25:50,215 but inside of cloud 727 00:25:50,215 --> 00:25:53,260 there's like a code tab that you can click on. 728 00:25:53,260 --> 00:25:54,344 So maybe try that. 729 00:25:54,344 --> 00:25:58,306 And the thing here is that yes, you will have to learn 730 00:25:58,306 --> 00:25:59,849 how to use this. Right. 731 00:25:59,849 --> 00:26:03,853 We've we've heard the AI hype and we know that I just 732 00:26:04,187 --> 00:26:05,146 at least now 733 00:26:05,146 --> 00:26:06,606 isn't this thing that just solves 734 00:26:06,606 --> 00:26:07,983 all of our problems and lets us 735 00:26:07,983 --> 00:26:11,611 do nothing and just can execute commands exactly how we ask? 736 00:26:11,611 --> 00:26:13,363 I don't think it can ever do that, right? 737 00:26:13,363 --> 00:26:15,156 Because how can you get so much context 738 00:26:15,156 --> 00:26:17,158 into one sentence, right? 739 00:26:17,158 --> 00:26:21,204 You can say, hey, create this YouTube video for me. 740 00:26:21,413 --> 00:26:22,622 How is it going to know 741 00:26:22,622 --> 00:26:24,040 what kind of YouTube video, 742 00:26:24,040 --> 00:26:26,293 what kind of this, what kind of this? How is it structured? 743 00:26:26,293 --> 00:26:28,628 What's the pacing, what's the tone, how long? 744 00:26:28,628 --> 00:26:29,713 What are all of the ideas 745 00:26:29,713 --> 00:26:30,714 that you're going to include in there? 746 00:26:30,714 --> 00:26:32,507 Is it just going to assume those and make those up. 747 00:26:32,507 --> 00:26:34,217 And then you're going to put it under your name? 748 00:26:34,217 --> 00:26:35,885 That's not how this stuff works. 749 00:26:35,885 --> 00:26:38,888 So the best way to learn something like this is to one 750 00:26:38,930 --> 00:26:41,224 just start tinkering and experimenting. 751 00:26:41,224 --> 00:26:43,143 Once you start tinkering and experimenting, 752 00:26:43,143 --> 00:26:43,893 then start 753 00:26:43,893 --> 00:26:47,606 watching YouTube tutorials on how to use those things, 754 00:26:47,981 --> 00:26:49,941 and you have to have a project that you're building towards. 755 00:26:49,941 --> 00:26:51,276 You have to have an idea 756 00:26:51,276 --> 00:26:54,446 for this quote unquote info product or evolved info product 757 00:26:54,446 --> 00:26:55,322 that you're building. 758 00:26:55,322 --> 00:26:56,990 And then when you watch the YouTube tutorials, 759 00:26:56,990 --> 00:26:58,992 they're not going to be about how to build that. 760 00:26:58,992 --> 00:27:00,785 So you're going to have to adapt and apply 761 00:27:00,785 --> 00:27:02,537 what they teach to what you're doing. 762 00:27:02,537 --> 00:27:03,538 And if you get stuck, 763 00:27:03,538 --> 00:27:06,750 you can just ask AI how to do specific things. 764 00:27:06,750 --> 00:27:08,293 I do this all the time. Right now. 765 00:27:08,293 --> 00:27:09,252 I literally ask it 766 00:27:09,252 --> 00:27:11,838 how to do things in Photoshop or Framer all the time, 767 00:27:11,838 --> 00:27:15,675 and it pulls from the help centers of those things or forums. 768 00:27:15,675 --> 00:27:17,344 An example of what you can do here is 769 00:27:17,344 --> 00:27:18,303 you can just ask, like, 770 00:27:18,303 --> 00:27:21,556 give me a comprehensive guide on how to vibe code correctly, 771 00:27:21,556 --> 00:27:24,559 and then you can ask it to create a comprehensive guide 772 00:27:24,643 --> 00:27:27,020 on what you're trying to build, right. 773 00:27:27,020 --> 00:27:30,732 How to create a comprehensive guide on building this 774 00:27:30,732 --> 00:27:35,028 AI chat app with these many tabs on this specific topic. 775 00:27:35,028 --> 00:27:36,571 With this knowledge base, ask 776 00:27:36,571 --> 00:27:38,615 clarifying questions on the product if you need it. 777 00:27:38,615 --> 00:27:41,701 And I'm one singular person with this budget, 778 00:27:41,701 --> 00:27:43,411 so on and so forth. And you just converse. 779 00:27:43,411 --> 00:27:45,205 Now the thing here is that 780 00:27:45,205 --> 00:27:48,249 this is just like any other skill, right? 781 00:27:48,249 --> 00:27:50,585 You don't start riding a bike immediately, 782 00:27:50,585 --> 00:27:53,046 you kind of fall off and then you try again. 783 00:27:53,046 --> 00:27:54,005 I think it's frustrating. 784 00:27:54,005 --> 00:27:56,466 Everyone's in this like like super. 785 00:27:56,466 --> 00:27:58,385 They need the quick result really fast. 786 00:27:58,385 --> 00:28:00,095 If they don't get results the first time around, 787 00:28:00,095 --> 00:28:00,720 then they quit. 788 00:28:00,720 --> 00:28:02,681 But that's not how skill acquisition works. 789 00:28:02,681 --> 00:28:03,640 You're going to feel weird. 790 00:28:03,640 --> 00:28:04,724 You're going to feel overwhelmed. 791 00:28:04,724 --> 00:28:05,308 You're going to feel like 792 00:28:05,308 --> 00:28:06,935 you're not making progress for a bit. 793 00:28:06,935 --> 00:28:08,144 That's just how it goes. 794 00:28:08,144 --> 00:28:10,021 You're going to have to build 3 to 4 795 00:28:10,021 --> 00:28:11,356 apps before you feel like 796 00:28:11,356 --> 00:28:13,149 you can actually put a price tag on one. 797 00:28:13,149 --> 00:28:14,609 That's why it's important to start now, 798 00:28:14,609 --> 00:28:16,236 because remember what I talked about 799 00:28:16,236 --> 00:28:19,406 is that the change is going to happen really fast. 800 00:28:19,406 --> 00:28:21,032 It's going to happen faster than before. 801 00:28:21,032 --> 00:28:23,201 Info products died in 10 or 15 years. 802 00:28:23,201 --> 00:28:25,036 This may die in 2 to 3 years. 803 00:28:25,036 --> 00:28:26,371 And then after that we don't even know 804 00:28:26,371 --> 00:28:27,539 what things are going to look like. 805 00:28:27,539 --> 00:28:29,249 And you're going to have to adapt on the fly. 806 00:28:29,249 --> 00:28:32,127 So the question now is where does your advantage 807 00:28:32,127 --> 00:28:33,086 actually lie? 808 00:28:33,086 --> 00:28:36,548 Your advantage isn't doing what I can't do 809 00:28:36,548 --> 00:28:37,716 because that's a losing game. 810 00:28:37,716 --> 00:28:38,967 Your advantage is doing what 811 00:28:38,967 --> 00:28:41,553 only you would think to do with AI. 812 00:28:41,553 --> 00:28:43,638 Not everyone types the same thing in the chat 813 00:28:43,638 --> 00:28:45,223 GPT or Replit or cursor, 814 00:28:45,223 --> 00:28:48,226 meaning the output of those things are infinitely unique. 815 00:28:48,226 --> 00:28:49,936 Your unique combination of interests, 816 00:28:49,936 --> 00:28:51,271 experiences, and insights 817 00:28:51,271 --> 00:28:54,274 leads to prompts and products that nobody else would create. 818 00:28:54,274 --> 00:28:57,485 Nivel rather explains this as specific knowledge. 819 00:28:57,485 --> 00:28:59,821 Specific knowledge can't be trained for. 820 00:28:59,821 --> 00:29:01,990 It comes from pursuing genuine curiosity. 821 00:29:01,990 --> 00:29:04,242 Building it will feel like play to you. 822 00:29:04,242 --> 00:29:06,161 It's often at the edge of knowledge. 823 00:29:06,161 --> 00:29:09,831 The person who spent ten years obsessing over productivity, 824 00:29:09,831 --> 00:29:10,874 and then they go and build this 825 00:29:10,874 --> 00:29:12,667 AI software is going to build something 826 00:29:12,667 --> 00:29:13,668 so much 827 00:29:13,668 --> 00:29:16,588 more nuanced and detailed that someone who hasn't spent 828 00:29:16,588 --> 00:29:17,964 that much time in their domain, 829 00:29:17,964 --> 00:29:20,967 and it's going to be so much better and more nuanced 830 00:29:20,967 --> 00:29:22,844 than the person who just goes to ChatGPT 831 00:29:22,844 --> 00:29:24,971 or Claude and tells them to build a productivity app. 832 00:29:24,971 --> 00:29:26,723 And if that obsessed person 833 00:29:26,723 --> 00:29:29,934 has built an audience on social media with said specific 834 00:29:29,934 --> 00:29:31,603 knowledge around productivity, 835 00:29:31,603 --> 00:29:33,938 then they're at even more of an advantage. 836 00:29:33,938 --> 00:29:36,191 So we talked about how info products are dead. 837 00:29:36,191 --> 00:29:36,858 In this video, 838 00:29:36,858 --> 00:29:38,443 we're going to talk about the whole value 839 00:29:38,443 --> 00:29:40,653 based content thing is dead in another video. 840 00:29:40,653 --> 00:29:44,073 So the irony here is that AI is making human knowledge 841 00:29:44,073 --> 00:29:46,242 more valuable, not less. 842 00:29:46,242 --> 00:29:47,744 That's crazy. 843 00:29:47,744 --> 00:29:50,997 That's like a crazy insight because I made everyone fast. 844 00:29:50,997 --> 00:29:52,290 Anyone can make a course, 845 00:29:52,290 --> 00:29:54,793 anyone can write content, anyone can copy anyone. 846 00:29:54,793 --> 00:29:57,253 But very few people are un copyable. 847 00:29:57,253 --> 00:29:58,880 Very few people have spent years 848 00:29:58,880 --> 00:30:01,090 developing so much fine tuned experience 849 00:30:01,090 --> 00:30:02,175 or taste 850 00:30:02,175 --> 00:30:03,551 that nobody would think to copy 851 00:30:03,551 --> 00:30:05,011 the details that make it work. 852 00:30:05,011 --> 00:30:08,264 Build the thing that only you would build links 853 00:30:08,264 --> 00:30:09,140 in the description 854 00:30:09,140 --> 00:30:11,476 for the things that I mentioned throughout this video. 855 00:30:11,476 --> 00:30:14,312 If you want to be notified when these videos go out, 856 00:30:14,312 --> 00:30:17,357 or you want to read the newsletter version 857 00:30:17,357 --> 00:30:19,484 of this video, subscribe to my newsletter 858 00:30:19,484 --> 00:30:20,693 and you'll get that. 859 00:30:20,693 --> 00:30:22,403 And if you download the Substack app, 860 00:30:22,403 --> 00:30:25,031 you'll also get a mobile notification 861 00:30:25,031 --> 00:30:26,324 when that newsletter goes out. 862 00:30:26,324 --> 00:30:28,660 And of course, you can sign up for the Eden waitlist, 863 00:30:28,660 --> 00:30:30,995 which is the AI Canvas and Drive. 864 00:30:30,995 --> 00:30:32,831 So you can add any of your files. 865 00:30:32,831 --> 00:30:34,624 You can paste links like a YouTube video, 866 00:30:34,624 --> 00:30:37,001 and it downloads them and transcribes them 867 00:30:37,001 --> 00:30:39,045 so they can be searched and referenced with AI. 868 00:30:39,045 --> 00:30:40,755 And then you can drag them on to a canvas. 869 00:30:40,755 --> 00:30:41,589 Any of your files, 870 00:30:41,589 --> 00:30:43,466 connect them to AI chats, and work 871 00:30:43,466 --> 00:30:45,051 in this unique and different way. 872 00:30:45,051 --> 00:30:46,261 In the next round of people 873 00:30:46,261 --> 00:30:50,390 that we bring into Eden off of, the waitlist will happen late 874 00:30:50,390 --> 00:30:51,891 January ish, 875 00:30:51,891 --> 00:30:55,186 and then we'll start prepping for our full public launch. 876 00:30:55,186 --> 00:30:56,145 So thank you for watching. 877 00:30:56,145 --> 00:30:57,730 Like, subscribe if you're still here. 878 00:30:57,730 --> 00:30:59,649 As always, it's just a button. 879 00:30:59,649 --> 00:31:01,150 I'll see you in the next video. Bye.